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In my book, “Extended Reality In Practice,” I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the retail sector and give you some of my favorite examples of how AR and VR are being used to improve … Read more

With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product … Read more

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the … Read more

This article is the fifth in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand … Read more

All the vital news, analysis, and commentary curated by our industry experts. Augmented Reality (AR) allows construction teams to go on augmented tours of projects and review progress. The construction industry has large, complex sites to manage, strict project deadlines, hazardous working conditions, and tight profit margins. The industry is under increasing pressure to digitalize … Read more

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to enhance productivity, collaboration and efficiency in the workplace. AR blends the natural and digitally immersive worlds in one place, promising new pathways … Read more

Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories Directly accessible data for 170 industries from 150+ countries and over 1 Mio. facts. Extended reality (XR) market size worldwide from 2021 to 2026 (in billion U.S. dollars) Mobile augmented reality (AR) market revenue worldwide from 2021 to 2026 (in billion U.S. dollars) … Read more

On May 8, a 25-year trading veteran reveals the “market maker” strategy that’s pinpointing gains as high as 197%, 317%, even 1,147% in 30 days or less. These AR stocks can march higher as augmented reality becomes mainstream Though initially conceived as virtual reality headsets, the technology at the forefront of wearable tech today is … Read more

Advancements in immersive technologies continue, changing how various industries operate. Extended reality can potentially benefit companies in various ways, so IT leaders should learn how the technologies can potentially apply to their industry. Understanding the differences between augmented reality vs. virtual reality vs. mixed reality can seem challenging, but the technologies’ appearances in pop culture … Read more

Augmented reality (AR) ― a technology that can superimpose digital assets into real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing products to helping companies better train their staff. We’ll explain more about augmented reality, share how companies are using it today and look at … Read more