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Augmented reality, commonly called AR, is an interactive 3D experience that combines a view of the real world with computer-generated elements in real time. Augmented reality can figure in a number of ways, such as through AR goggles that combine a view of the immediate surroundings with computer graphics, or on a smartphone display that … Read more

When you say augmented reality, people often think of movies like “Iron Man.” But augmented reality (AR) has moved beyond Hollywood, headsets, and gaming and into use cases such as inspection and repair. As interest in AR grows, IT leaders will need to discuss what AR can and can’t do in terms that colleagues, customers, and other … Read more

Augmented reality (AR)  has been creeping into our everyday lives, from Google Maps AR functionality, which layers digital directions on top of real-world apps, to Snapchat Lenses, which AR/VR consultant and author Charlie Fink calls “the first consumer augmented reality application to go mainstream.” [ Want a primer? Read also: How to explain augmented reality in plain English. … Read more

The augmented reality (AR) and virtual reality (VR) market is forecasted to reach over $72 billion globally by 2024. I recently had the privilege of speaking to David Ripert, CEO and co-founder of Poplar Studio, to understand more on why this is, and what CMOs can do to take advantage of its exciting possibilities. Poplar … Read more

Augmented Reality (AR) is technology that blurs the line between the digital and the real world. Using AR in education to replace a tabletop with a mountain range or the school hallway with the surface of the moon lets students interact with their surroundings in entirely new, immersive ways. Research shows that using virtual reality … Read more

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. Meta CEO Mark Zuckerberg unveiled Meta Quest 3 on Thursday, the company’s next virtual reality headset that promises higher quality resolution and displays, days before Apple is expected to announce their VR headset. The global market size … Read more

Augmented reality marketing concept. Black color smart phone with colorful circles in minimalistic… [+] style. AR application background. 3D vector illustration Augmented reality (AR) is already impacting social media – and its done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world – … Read more

In my book, “Extended Reality In Practice,” I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the retail sector and give you some of my favorite examples of how AR and VR are being used to improve … Read more

Augmented reality (AR) is an emerging technology that blends digital information with the real world, enhancing our perception and interaction with the environment. It overlays virtual objects, data, and graphics onto the physical world, allowing users to experience an immersive and interactive digital environment. In recent years, augmented reality has gained significant attention and has … Read more